2022 Annual Meeting & Board Installation
Voting on the 2022-2023 slate will take place at the annual membership meeting held on June 29, 2022, 6-8pm, at Hotel Melby.
Hotel Melby Downtown Melbourne, Tapestry Collection by Hilton
801 E Strawbridge Ave.
Melbourne, FL 32901
We’re going to get some business out of the way, install our new Board of Directors, and then have time to network, mingle with members old and new and enjoy some drinks and hors d’oeuvres on the rooftop. Be sure to save the date, June 29, 2022.
The event is completely free to members but registration is required so that we can provide an accurate number of attendees to the hotel for food and drinks.
Light the Lantern Hygiene Supply Drive
Light the Lantern hygiene supply drive to restore hope & dignity to in-need students
VIERA, FL— During this festive time of year, many people are focused on “extra” things in life. Unfortunately, there are many children and teens in our community who go without the most basic necessities. Things like toothpaste, deodorant, soap and feminine hygiene supplies are products that homeless and low-income families simply cannot afford. The heart-breaking results can be low self-esteem, embarrassment and shame often leading to isolation and feelings of hopelessness for these youth.
To help alleviate this issue, Brevard Schools Foundation (BSF), along with The Viera Company and other community partners, are co-hosting a new event titled, “Light the Lantern,” on Thursday, December 7 from 5-7 pm at the school board building located at 2700 Judge Fran Jamison Way, Viera.
The community is asked to rally around this cause and bring donations of hygiene products to this drive-through event. Participants will be treated to a luminary trail adorned with special holiday sparkle as they pull up to the contact-free drop off location. Suggested items are new packages of soap, shampoo, deodorant, toothpaste, toothbrushes, feminine hygiene products and body wash. Monetary donations will also be accepted.
All donated items will be distributed to homeless and low-income students through the Supply Zone for Teachers, a service of Brevard Schools Foundation. The Supply Zone for Teachers, located in Cocoa, serves the highest poverty schools in our county.
“Far too often, teachers tell me about students who will stay home because their clothes are dirty and they can’t afford deodorant or toothpaste,” said Elizabeth Schreiber, Supply Zone program manager. “These kids are so afraid of being teased about how they smell, they’d rather miss school than face their classmates. I even had one teacher tell me about a student who was so excited to receive her very own toothbrush; apparently, she’d been sharing one toothbrush with all her brothers because her family couldn’t afford to buy more.”
“Hearing that a student was so thrilled about a toothbrush – something most of us take for granted – really brings into focus the struggles these kids face. That’s why I’m beyond grateful to The Viera Company and our other community partners for supporting this event,” added Schreiber.
The Viera Company is supplying hundreds of luminaries that will be used to create the lighted path.
Other businesses and organizations supplying assistance to this event are Viera Community Institute, Fairway Management, iHeart Media and American Advertising Federation Space Coast.
For more information on “Light the Lantern” or how to donate hygiene supplies, contact Dr. Cindy Schmitt at Schmitt.Cynthia@
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ABOUT BREVARD SCHOOLS FOUNDATION:
Brevard Schools Foundation fills educational funding and opportunity gaps at all of our 85 public schools for 75,000 students and 5,000 teachers by supporting innovation, engaging communities, and changing lives. Funds come from private contributions, corporate support, public matching funds, fundraising and endowments. The Brevard Schools Foundation is nationally ranked for their role in supporting public education in Brevard County.
Ad Day in Tallahassee Lunch and Learn
One of the most impactful (and coolest) things AAF District 4 does each year is spend a day meeting with our legislators in Tallahassee. Ad Day is part of a nationwide network of AAF government relations efforts to create a strong future for the advertising industry.
Few areas of your membership in our local club are as important as government and legislative affairs. No other activity can so directly affect the way each and every one of us does business. Everything from compensation to content to creative execution can be impacted, positively OR negatively, by government action.
In spite of, or perhaps because of its importance, however, many members can be intimidated by the thought of government affairs involvement.
Join us to learn more and help reduce any anxiety you many feel when dealing with lawmakers! Be part of the team to make connections with our Senators and Representatives as citizen advocates for our industries.
Ad Day Lunch & Learn October 13, 2021
11:30 am to 12:30 pm
(Zoom link Emailed ahead of Event)
SAVE THE DATE: This year’s Ad Day in Tallahassee and AAF District 4 Fall Conference will take place November 14-16. Attendance is open to all active AAF-Space Coast members; cost to participate is nominal.
Legislative Update 2020/2021
Due to limitations on in-person meetings because of Covid-19, almost all our legislative contacts were done virtually. Significant planning went into these virtual meetings, which included two Zoom preparation meetings January 22 and January 29, with the first meeting focused on information and advice important to being an effective citizen lobbyist. That was followed by District leaders hosting Zoom meetings with Senators with members from clubs, local to the senators, joining in on the meetings. This allowed members new to being a citizen lobbyist to see and participate in the process. That was followed by local club leaders making appointments with House members to have discussions regarding issues that the AAF District 4 was supporting.
At or following our meetings with each legislator we presented a single page document that was provided to all AAF District 4 members to virtually leave with each legislator or legislative aide visited that summarized our position of issues we discussed.
We expressed our support for passage of the Entertainment Targeted Rebate Program (SB 704 & HB 757) and continued funding of $50M in the Governor’s proposed budget for Visit Florida. Unfortunately, the Entertainment Targeted Rebate Program only made it through one Senate committee and was not passed this year. Visit Florida funding has been preserved at $50M.
In the last several weeks of the legislative session AAF National expressed opposition to the “Consumer Data Privacy” legislation contained in SB 1734 and HB 969. The AAF District 4 took a position in opposition to this State legislation; it was thought that this issue was better to be resolved with national legislation rather than differing legislation throughout the country. The House bill passed 118 to 1. It ultimately did not pass through the legislative process in the Senate and did not become law.
Planning has begun for in-person meetings with legislators in Tallahassee on November 16, 2021 during a week of committee meetings in preparation for the 60-day legislative session beginning in January 2022.
Silver Medal Award Social 2021
The Silver Medal Award event has been postponed due to COVID. I guess networking isn’t back just yet.
The American Advertising Federation Space Coast is pleased to announce that Networking is BACK BABY!
Please join us as we toast the Space Coast’s newest Silver Medal Honoree on August 26th from 5:30-7:30 at the Landing Rooftop at Hotel Melby.
The Silver Medal Award was established by the American Advertising Federation in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
This award is the most prestigious award that the AAFSC can bestow upon a local community member. Silver Medal recipients are selected by a panel of judges from past Silver Medal winners.
Previous Silver Medal Award Recipients include:
We are so excited to celebrate the achievements of our newest member to this elite club. Please join us in celebration and networking with the best advertising peeps in town!
Heavy hors d’oeuvres will be served.
Cash bar available on location.
We would like to thank our corporate sponsors for providing each attendee with 2 drink tickets:
A Cut Above Video Productions, Inc.
Sky Advertising
Your Logo by Geiger
Event Pricing:
AAFSC Member Registration $35
The AAFSC will be adhering to standard COVID-19 protocols, and an outdoor space will be available for networking.
Criteria to be selected for a Silver Medal:
- Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
- Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
- Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
- Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.