4th District

The 4th District consists of member representatives from all local AAF Federations within the state of Florida and the Caribbean. These representatives along with the elected officers comprise the Board of Directors of the corporation. With responsibility for the management, both operational and financial, of the District, the Board of Directors meets four times annually to conduct such business as is necessary to promote the well-being of the District Federations and, most importantly, their members. 4th District Website.

The 4th District serves in all ways to achieve this purpose by holding fast to those goals outlined in our By-Laws and Constitution which clearly mandate our purpose to be:

The DISTRICT’S purpose is to provide leadership on issues involving and affecting advertising, and, through the efforts of its members:

  • To strive for the betterment of advertising and its services to the public by encouraging, recognizing, and rewarding excellence in all fields of advertising, include public service advertising.
  • To cooperate with government officials at the State and Local levels, and to represent the industry’s positions before legislative and administrative bodies
  • To enhance the knowledge and skills of advertising practitioners, support and promote advertising education and encourage talented young people to enter the advertising profession
  • To promote and encourage the maintenance of high ethical standards including support of self-regulatory programs designed to ensure that advertising is truthful and accurate
  • To promote a better understanding of the functions and value of advertising among the public, in academia, and in the halls of government
  • To promote and encourage fellowship, understanding, and cooperation among the various disciplines of the advertising profession



4th district


District Officers

Executive Committee

These are the volunteer leaders who have dedicated years of service to the organization at the local and District level in order to rise to this elected position. The Governor is a member of the national AAF Board of Directors and represents our interests in matters that impact the advertising industry.


Governor: Marla Lucas

The Farah Agency

10 West Adams

Jacksonville, FL 32202

w: 904-807-3113

c: 904-400-1433


Member: AAF Jacksonville


Treasurer: Michael Andersen


1345 W. Gray Street

Tampa, FL 32204

w: 800-494-6819 x229

c: 727-637-3182


Member: AAF Tampa Bay


Immediate Past Governor: Nairn’ Gillet

3219 24th Parkway

Sarasota, FL 34235

w: 941-321-9631

c: 941-321-9631


Member: AAF Suncoast



Governor – Elect: Susan Waldeck

c: 904-334-6576


Member: AAF Jacksonville



Secretary: Yeosh Bendayan

Push Button Productions

1 South Orange Ave., Ste. 306

Orlando, FL 32801

w: 352-682-9918

c: 352-682-9918


Member: AAF Orlando

District Chairs



District Chairs


All the AAF initiatives and operations of the local clubs are lead by these District representatives who are experts in their fields. Coordinating our efforts with the national organization, they run the District programs and assist local clubs by conducting workshops, providing necessary materials and regular communication.


Executive Director: Sarah Jeffcoat

Meeting Management Group

11812 N. 56th Street

Tampa, FL 33617

w: 813-988-0737

c: 813-434-6100


Member: AAF Tampa Bay


ADDY Chair: Michelle Rushing

Plaza Properties

P.O. Box 17669

Pensacola, FL 32522

w: 850-432-7734

c: 850-380-3113


Member: AAF Pensacola


Communications Chair: Mike Weber

CMR Studios & Digital Cinema Florida

442 94th Avenue North

St. Petersburg, FL 33702

w: 727-578-1926

c: 727-512-3508


Member: AAF Tampa Bay / Past Governor


Education & NSAC Co-Chair: Mara Rodriguez

Cox Media

320 Racetrack Road NW

Ft. Walton Beach, FL 32547

w: 850-314-8127

c: 352-286-8380


Member: AAF Emerald Coast


Government Relations Chair: Barry Wallace

Barry Wallace Brand Design

6709 Peachtree Drive

Temple Terrace, FL 33617

w: 813-503-5831

c: 813-503-5831


Member: AAF Tampa Bay


Membership Chair: Heather Christman


5100 W. Lemon Street, Ste. 311

Tampa, FL 33609

w: 813-868-2235

c: 727-421-8454


Member: AAF Tampa Bay


Programs Chair: Sarah Jeffcoat

Meeting Management Group

11812 N. 56th Street

Tampa, FL 33617

w: 813-988-0737

c: 813-434-6100


Member: AAF Tampa Bay


Federation Revivalist: Jackie Barker

SKY Advertising, Inc.

664 South Patrick Drive

Satellite Beach, FL 32937

w: 321-777-0140

c: 321-537-4579



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