Social: Scavenger Hunt

Let’s all go out on a Scavenger Hunt!

Teams will be armed with a list of clues, and will search around the downtown Melbourne area on foot, solving riddles, and hunting for clues by snapping photos with a smart phone. Sign up as a team of four or sign up as an individual and you will be paired up with other Ad Fed or FPRA members. Share some laughs, have some food and drinks, network, and see who can finish our scavenger hunt first!

Calling all members! We encourage you to bring a friend, coworker, or client who is not a member and may be interested in learning more about Ad Fed or FPRA. We love Newbies!

There will be door prizes for first team to complete the scavenger hunt, funniest photo, and most creative way of solving our riddle.

Spots are limited to 48 people (that’s only 12 teams).

• Each Team will need to have at least one member with an iPhone or Android phone for image submission as the clues are found
• After the Scavenger Hunt is over, we will all meet back to see the photos, network, and enjoy some food together!

REGISTER TODAY!(link disabled)

Program: Anson-Stoner

The Art of Creative:

Trends, Opportunities & Best Practices

Andrew Anson
CEO, Anson-Stoner

Wednesday, September 19th

11:30-Noon (networking) 

Noon-1:30pm (program and lunch)

Successfully managing the creative process is designed to give managers a solid framework which they can use in real-world situations to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong, and to present creative ideas to their management.

This program focuses on the underpinnings of effective creative: objectives and strategies.

This program focuses on the underpinnings of effective creative: objectives and strategies.Who Should AttendBoth B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of internal and external communications efforts.Learning ObjectivesUnderstand and practice the development and evaluation of a successful creative strategyKnow the right information that leads to strong creative outputBe better able to align the team on directionUnderstand how Brand Personality is used to strengthen creative effortsLearn how to strengthen tactical ideation and resultsDevelop an understanding of how to better evaluate the creative productLearn how to better measure the effectiveness of your creativeBe better prepared to present and sell creative direction and creative output to your management

Location:

Homebuilders and Contractors Association of Brevard 
1500 W. Eau Gallie Blvd., Suite A, Melbourne, FL  32935

Who Should Attend

Both B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of internal and external communications efforts.

Learning Objectives

• Understand and practice the development and evaluation of a successful creative strategy
• Know the right information that leads to strong creative output
• Be better able to align the team on direction
• Understand how Brand Personality is used to strengthen creative efforts
• Learn how to strengthen tactical ideation and results
• Develop an understanding of how to better evaluate the creative product
• Learn how to better measure the effectiveness of your creative
• Be better prepared to present and sell creative direction and creative output to your management

REGISTER BELOW TODAY!(link disabled)

Program: Facebook Best Practices

Does your page engage? 

Best practices for reaching consumers on Facebook

Wednesday, August 15th

Who should attend:

– Marketing directors
– Category managers
– Brand managers
– Consumer product manufacturers
– Anyone representing a consumer-facing brand

11:30-Noon (networking)
Noon-1:30pm (program and lunch)

Location:
Homebuilders and Contractors Association of Brevard
1500 W. Eau Gallie Blvd., Suite A, Melbourne, FL 32935

REGISTER BELOW TODAY!(link disabled)