Government Affairs Update – Green Guides

The Federal Trade Commission has announced the release of revised Green Guides giving marketers direction in making sure any claims about the environmental attributes of their products are truthful and non-deceptive.

Among the most notable aspects of the revised guidelines are new sections dealing with

• certifications and seals of approval;
• carbon offsets,
• free-of claims,
• non-toxic claims,
• made with renewable energy claims, and
• made with renewable materials claims.

AAF and the 4As filed comments with the Commission when the revised guides were proposed.

2013 ADDY Call for Entries and Deadlines

• Enter Online Today: www.addyawards.com
• Dates: Now through January 18
• Entry Day: January 18, 4 – 7 pm
• Entry Day Location: Rialto Hilton | 200 Rialto Place, Melbourne, FL
• Judging Day: January 26
• Contact: Tammy Wood

Entry Envelopes
Contact ADDY Chair, Tammy Wood today with the quantity of envelopes needed for entries.

Rules & Categories

A PDF file of the complete AAF National and Space Coast Rules and Categories information is available for downloading. Additional information on the Call for Entry is also available.

Entry Fees

Member

• Single $72
• Campaign: $87

Non-Member

• Single: $127
• Campaign: $157

Take advantage in significant discounts in entry fees by becoming a member of the AAF Space Coast. Some benefits of membership include: personal and professional development through regular meetings and workshops, networking opportunities, a voice in legislative issues and member discounts on business related services.

Method of Payment

Beginning this year, you may now pay for your entries online by using our PayPal account.

If you choose, you may also pay the entry fee at the time of submission. AAF Space Coast accepts American Express, MasterCard and Visa.  Cash, Cashiers Check, Money Order and Personal Checks are also accepted.

Eligibility

All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2012.  With the exceptions of Public Service Advertising, Advertising for the Arts & Sciences and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business. Entries must be submitted in the MSA of the entrant.

ADDY Awards

Click HERE to find the latest ADDY info!

TheADDY® Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 4th district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.

Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

In order to learn more download a copy of the Rules, Categories and additional Call for Entryinformation.

2013 Silver Medal

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Silver Medal Award Criteria:

Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:

• Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
• Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
• Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
• Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Past Winners:

1988 Bill Hill
1990 Susan Stowe
1994 Tim Iliff
1997 Denise Beasley
2000 Catherine Bell
2002 Denise Bozeman
2003 Linda Brandt
2004 Roger Wolf
2008 Jackie Barker

PSA: Pillows for Pridmore

Pillows for Pridmore: Before you decide, sleep on it

In this economy, most Americans are only 2 paychecks away from being homeless. Families are losing their homes with only a tent at Wickham Park or their car parked at the Palm Bay Road Wal-Mart parking lot to live in. For most people, losing your home means packing any and all essential items like clean clothes, some toiletries, and maybe even a photo album into a crowded car with your kids. Luxuries like bulky pillows are not always an option.

The Sue Pridmore Center provides women and children a safe place to live that helps moms get back on their feet.

New residents at the Pridmore Center need a soft pillow upon which to rest their heads. When they leave, they take that pillow with them, leaving the inventory depleted for the next resident in the program.

It is the goal of the AAF Space Coast to raise 5-10 pillows per month (October, November, April, May, and June) at our Programs to help the Pridmore Center provide for our fellow Brevard residents.

Donations will be accepted as either a NEW pillow(s) or a cash donation for the AAF to purchase pillows for the Pridmore Center.