Program: Anson-Stoner

The Art of Creative:

Trends, Opportunities & Best Practices

Andrew Anson
CEO, Anson-Stoner

Wednesday, September 19th

11:30-Noon (networking) 

Noon-1:30pm (program and lunch)

Successfully managing the creative process is designed to give managers a solid framework which they can use in real-world situations to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong, and to present creative ideas to their management.

This program focuses on the underpinnings of effective creative: objectives and strategies.
Who Should Attend
Both B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of internal and external communications efforts.
Learning Objectives
Understand and practice the development and evaluation of a successful creative strategy
Know the right information that leads to strong creative output
Be better able to align the team on direction
Understand how Brand Personality is used to strengthen creative efforts
Learn how to strengthen tactical ideation and results
Develop an understanding of how to better evaluate the creative product
Learn how to better measure the effectiveness of your creative
Be better prepared to present and sell creative direction and creative output to your management

This program focuses on the underpinnings of effective creative: objectives and strategies.

This program focuses on the underpinnings of effective creative: objectives and strategies.Who Should AttendBoth B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of internal and external communications efforts.Learning ObjectivesUnderstand and practice the development and evaluation of a successful creative strategyKnow the right information that leads to strong creative outputBe better able to align the team on directionUnderstand how Brand Personality is used to strengthen creative effortsLearn how to strengthen tactical ideation and resultsDevelop an understanding of how to better evaluate the creative productLearn how to better measure the effectiveness of your creativeBe better prepared to present and sell creative direction and creative output to your management

Location:

Homebuilders and Contractors Association of Brevard 
1500 W. Eau Gallie Blvd., Suite A, Melbourne, FL  32935

Who Should Attend

Both B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of internal and external communications efforts.

Learning Objectives

  • Understand and practice the development and evaluation of a successful creative strategy
  • Know the right information that leads to strong creative output
  • Be better able to align the team on direction
  • Understand how Brand Personality is used to strengthen creative efforts
  • Learn how to strengthen tactical ideation and results
  • Develop an understanding of how to better evaluate the creative product
  • Learn how to better measure the effectiveness of your creative
  • Be better prepared to present and sell creative direction and creative output to your management

 

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